This is a fun and un-techie seminar that will explain how to improve your website’s visibility with the search engines and how to monitor and outwit your competitors on-line.
For more information, please see our blogs, pods & wikis website.
Posted in Search Engines, Seminars | 1 Comment »
Relevance and Content are the two key words that best describe anything to do with any type of search engine.
Here we talk about relevance.
Relevant to what?
Ok, let’s look at the fundamental role of a Search Engine.
You type in what you are looking for, and the search engine finds you the most relevant answer.
If you typed “mechanic in Portsmouth” in to Google and received a listing of holiday homes in Southend, that wouldn’t be relevant, or more to the point useful!
There are a number of factors the search Engine ranks your site and its pages on, however most importantly it’s the context and content of a page.
Let’s say there was a website for a mechanic and on his home page it contained text such as “local Portsmouth based mechanic specialising in all types of car repairs.” Google would pick up on the words “portsmouth” and “mechanic” and likely rank your site when someone types “mechanic in portsmouth”
Build in relevance from the start
9 times out of 10 when we get asked to optimise a website, the website is already built. The simple truth often is, the website isn’t ranking, because the key phrases that the website is expected to rank for, just don’t exist anywhere on the site.
More importantly, there are often no relevant pages either!
If you can, research your market 1st BEFORE you plan your website. If you know what people are searching for, it’s much easier to plan the pages and content to give your customer what they are looking for. Your website is really for your customer after all, isn’t it?
Posted in General, Search Engines | 2 Comments »
It’s all been happening in April.
The lovely Yoana’s left us to have a baby, and Joe Fisher has joined us as our baby in the .NET team.
Joe comes to us as a keen .NET developer and will be working on our e-commerce and data driven web and windows projects. His getting the job is nothing to do with him being a biker and playing the drums…honest!
Jason S is back on his bike after breaking his clavicle falling off that very same bike.
Read the rest of this entry »
Posted in FL1, General | No Comments »
Despite the recession, it seems that internet shopping is one area where spending is on the increase. Although there are conflicting reports about the actual amount being spent online there seems little doubt that people are increasingly turning to the internet to find a bargain.
On the face of it this is good news for retailers with the foresight to develop e-commerce websites. However, there are two issues that online sellers need to take into account when trying to grow their online business.
The first of these is credit card fraud.
According to a recent report, http://www.ft.com/cms/s/2/90aa2af8-1552-11de-b9a9-0000779fd2ac.html online fraud has nearly doubled in the past year. This is not altogether surprising, as online sales increase so will unscrupulous sellers. Although the vast majority of online retailers offer very secure transactions, they nevertheless have to contend with the problem of gaining the customer’s trust. It is therefore vitally important not only to ensure you are offering secure transactions, but to be seen to be offering them as well.
Getting one or more security certificates for your site is well worth the time and investment, and something we’ve being a lot of recently.
Posted in E-commerce, General, Marketing, Technology | No Comments »