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Predictions for 2010 and beyond from the Marketing department

Advergaming
Advergaming is the use of video games to advertise a product or service or to promote a viewpoint.

First seen in the early years of the last decade, advergaming is becoming increasing popular with companies and organisations of all sizes. Games are often the most visited aspect of large brand websites (e.g. Campbell’s Soup – http://www.mysoup.com/games.aspx) and have become an increasing important part of media planning.

For examples, see:

www.pepsi.com
http://kids.discovery.com/games/games.html
http://www.chevroncars.com/
http://pressokentertainment.com/ games on mobiles
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Posted in FL1, General, Marketing, Technology | No Comments »

Thinking about getting a Blackberry?

If you’re anything like me your mobile phone is an essential business tool that you couldn’t live without and you probably spend a lot of time out of the office and return to spend the next hour catching up with email.
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Posted in Technology | 3 Comments »