Choosing the right Customer Relationship Management (CRM) Software, where to start…

A good CRM package can be the hub of a business and help drive sales, build relationships and save time and money. But with so many to choose from, where do you start? Get it right, and it will drive your business, get it wrong and it will cost you dearly. We look at the basics…

Your first website and Google, so what happens next?

So you’ve built your first website, and you want to get found in Google.
If you’re not sure what happens and how it all works, then read on…

How to respond when Social Media Attacks Your Brand

No business is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm. Here are three examples of companies who were attacked by social media and how they handled the situation…

Get the Inside Knowledge on Your Website FREE!

A key part of making any business work is being to measure its performance and make effective decisions on your findings.

Using tools such as Google Analytics, it’s possible to see what’s working and more importantly not working with your website.

Like to learn all about Google Analytics, read on…

Predictions for 2010 and beyond from the Marketing department

Advergaming Advergaming is the use of video games to advertise a product or service or to promote a viewpoint. First seen in the early years of the last decade, advergaming is becoming increasing popular with companies and organisations of all sizes. Games are often the most visited aspect of large brand websites (e.g. Campbell’s Soup [...]

FL1 Group Website of the Year Awards 2009

It’s that time of the year for Awards (and parties) so FL1 Group has pleasure in inviting you to participate in the very first FL1 Group Website of the Year Awards 2009. As a Thank You for taking part, you will receive a Virtual Goody Bag with vouchers and offers from our Award partners as [...]

Marketing in the credit crunch

Top Tips for improved results and reduced costs Marketing processes 1. Really get to know your BEST customers – profile their characteristics in detail and then go, find similar ones! 2. Communicate regularly with your customers: current customers, potential customers but particularly lapsed customers. Newsletters and emails are great but can you find other methods [...]