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How to respond when Social Media Attacks Your Brand

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31st August 2010 in General, fl1, marketing

No business is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm. Here are three examples of companies who were attacked by social media and how they handled the situation…
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A Social Media Case Study?

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10th February 2010 in Careers, General, fl1

We’ve been talking at seminars throughout the county and in London for some time about Social Media and have seen first-hand how it has benefitted our business. By Social Media, I refer to the likes of YouTube, Facebook, Twitter, LinkedIn and blogging to name a few. But here’s a slightly different use for it. Over [...]
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Advanced Social Media Seminar, Friday 26th November, 2 places left

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26th November 2009 in Seminars, fl1

Blogs, Pods and Wikis is a fun and un-techie seminar that will introduce you to some of the new, advanced social media marketing tools that businesses like yours are using to expand. Next generation social media tools have bought huge opportunities for small companies to compete nationally or internationally with large organisations. Many of these [...]
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Twitter and Google, a marriage made in search heaven?

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2nd November 2009 in General, Search Engines, Technology

Times are a-changing at Twitter – it’s become a serious player in social media. According to Twitter’s blog, they have "partnered with Google to index the entire world of public tweets as fast as possible and present them to their users in an organized and relevant fashion"
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10 ways to get unfollowed on twitter

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7th October 2009 in Technology, fl1, marketing

Social networking sites seem to have a lifespan of about two years before the next-big-thing arrives to steal the limelight. The MySpace craze died out in the UK way back in 2005, and by 2007 Facebook had become the biggest social networking site of all time, ever. Now, though, all the talk is about Twitter. [...]
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The seven golden rules of social media

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30th September 2009 in General, Technology, fl1, marketing

It is critical to start by evaluating whether social media is right for your business. Just because a marketing tool exists it does not mean that you have to use it! Think about where social media could fit into your business strategy. Often with new marketing techniques there is a risk of running ahead of [...]
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This month at FL1

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23rd June 2009 in General, Seminars, fl1

There have been quite a few developments in the internet world, and quite a few developments within FL1. To check out the latest developments on the web and in FL1, follow us on twitter at twitter.com/fl1group.
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Using Twitter – Top Ten Tips

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21st May 2009 in Technology, marketing

Twitter is everywhere. Today, Twitter has roughly 6 million users. eMarketer projects that the number of Twitter users will jump to 18.1 million in 2010, representing 10.8% of Internet users. Twitter appeared in the list of the UK’s top 100 sites, according to Hitwise. So, what exactly is Twitter? Twitter is most simply described as [...]
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We’re on Twitter

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11th May 2009 in Seminars, fl1

You can now find FL1 Group on Twitter at http://twitter.com/fl1group. In case you dont know, Twitter is a social networking and microblogging service that allows you post short messages called “tweets”, to your friends known as “followers.” Twitter is a great way to broadcast your thoughts and to promote your brand or service. If you [...]
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Twitter, the next biggest thing?

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26th March 2009 in Technology, marketing

So here we go again, just another fad for the kids, can’t see the benefit… Well, maybe not. If I’m honest, that’s kind of what I used to think.
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